Founder + Luxury Copywriter: Meet Natasha Overin
Vitalized by a fresh challenge, Natasha N. Overin, founder of Natasha Nikol, is a multi-passionate writer native to California’s Orange County coastline (popularly coined “The OC”). Guided by her entrepreneurial spirit and unparalleled work ethic, Natasha’s first foray into the world of luxury branding began by unexpected means— as an international fashion model.
Spending her college years traveling the globe with well-respected fashion, cosmetic, and hospitality brands, Natasha was intrinsically drawn to the stories behind the brands she represented. Inspired by the art of building a timeless luxury brand, Natasha was simultaneously applying her hands-on experience to her university studies— oftentimes writing term papers on cross-country flights from LA to NYC or submitting an assignment by laptop while backstage at fashion week.
After graduating with academic honors and a B.A. in Journalism and Public Relations with a minor in Marketing, Natasha settled in Los Angeles, CA to pursue her career in content writing full-time, writing email campaigns, press releases, social copy and web content for Aston Martin, Bentley, Rolls-Royce, Lamborghini and McLaren in Beverly Hills.
Several years later, some of Natasha’s favorite projects to date have included in-house communications for companies in the Fortune 500, a collaboration with Goldman Sachs Private Wealth Management, a global press launch for an electric supercar and writing for sustainable luxury fashion brands. Her editorial work has appeared in Vanity Fair, Bloomberg, Forbes and more.
What Natasha Loves Right Now:
“Classical piano playlists on Spotify (perfect to set the tone for writing), tending to my herb and vegetable garden, hikes along the coastline with my dogs, reading— and occasionally writing— poetry.”